Junior Marketing Executive
As Junior Marketing Executive at Northskull I am responsible for co-ordinating all marketing campaigns and creating marketing material. Some of my tasks include designing and scheduling newsletters for both the womens and mens department, managing both social media accounts, creating content and liaising with brands and influencers for upcoming collaborations. One of my favourite parts of the job is also planning and running new campaign shoots allowing me to style, creative direct and bring my own vision to life.
Social media channels
Since running both Mens and Womens accounts, both have grown and interaction has increased.
As well as posting consistent, relevant and engaging content I have launched immersive launch campaigns and giveaways which have lead to the continued growth of the platform.
Since joining the company we have also expanded our work with Influencer Lydia Tomlinson and I have been working on the launch of her second collection.
Pop up store
Pantee x Northskull Collaboration
During my time at Northskull I organised a Valentines day collaboration with sustainable underwear brand Pantee. This was a giveaway collaboration to boost both our own and Pantees social media.
It was great to work directly with a brand which had strong values and the outcome was extremely successful, gaining 4000 new followers over the course of a week,
For this collaboration I organised the logistics of the collaboration, creating the social media campaign and shot, styled and edited the shoot.
Behind the lens with Northskull
I also filmed during the shoot to capture the "behind the scenes" of the collaboration to give the brand a down to earth feel and convey the realness of the brand.
I edited the video using both my footage and the videographers footage using premiere pro to put together a short reel for both Northskull and Pantees instagrams